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Retailing Smarts: Workbook 5: Explaining Features and Benefits
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Duration: Two hours Description: In Workbook 5: Explaining Features and Benefits, the retail sales associate will learn how to listen and ask open-ended questions, how to acquire and apply product knowledge, how to request product feedback from the customer, and how to offer alternative sales options. By helping customers understand how they will benefit from the store's products and services, the sales associate can help satisfy customers and keep them coming back. Table Of Contents: Part 1: Learning about products you sell Part 2: Identifying product features Part 3: Demonstrating product features Part 4: Explaining how the customer will benefit Part 5: Establishing the perfect match Part 6: Responding to customer concerns Part 7: Insuring customer satisfaction Appendix |
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