Retailing Smarts: Leader's Guide: Selling & Promoting Products
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It's simple… Better prepared sales associates sell more products. Help your employees coach new associates in the finer points of salesmanship with this easy-to-use trainer's guide. Includes engaging exercises and memorable tips to strengthen key competencies identified in the national retail skills standards: determine customer needs, build the sale, and close the sale. Designed to complement select lessons covered in Workbooks 5-8 of the Retailing Smarts Series.
Table Of Contents:
Explaining Features and Benefits (Workbook 5)
Learning About the Products You Sell
Responding to Customer Concerns
Building the Sale (Workbook 6)
Suggest Additional Merchandise
Closing the Sale (Workbook 7)
Asking for the Sale
Completing the Transaction (Workbook 8)
Will That Be Cash?
Accepting Checks and Credit Cards
Wrap it Up!
Would You Like Some Help with That?
Classroom Materials and Supplies
Training Basics for New Trainers
Crisp Publications Resources