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Creativity in Business, Instructor's Guide
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Duration: One day Description: This training program is designed to help you acquaint others with the basics of becoming more creative in business. In this course, participants will understand what encourages and discourages creativity, explore techniques for encouraging creativity individually or in their workgroup, and understand how to sell creative ideas within the organization. Table Of Contents: INTRODUCTION Welcome and Introductions Learning Objectives and Agenda MODULE 1: WHAT IS CREATIVITY AND HOW CAN YOU UNLEASH IT? What Is Creativity? Creativity Blocks and Blockbusters Block #1: Negative Attitude Block #2: Fear of Failure Block #3: Excessive Stress Block #4: Following the Rules Block #5: Making Assumptions Block #6: Over-Reliance on Logic Block #7: Believing You Are Not Creative Summary MODULE 2: TECHNIQUES FOR IDEA GENERATION Why Did You Lose Your Creativity? Idea Generating Questions Different Points of View Split Brain Theory Whole-Brain Problem Solving Intuition Phases of Creativity Using Metaphors and Analogies for Creative Problem Solving Summary MODULE 3: GROUP CREATIVITY Creating a Creative Climate Eight Ways to Increase Your Team's Creativity PPC, Warm-Ups, and Forced Connections Summary MODULE 4: PUTTING CREATIVITY INTO PRACTICE AND CREATING A PLAN Selling Your Creative Ideas Strengthening Your Presentation Creating a Plan CONCLUSION Learning Objectives Review Course Evaluation |
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