Creativity in Business, Instructor's Guide
|Click here to view available downloads for this course|
This training program is designed to help you acquaint others with the basics of becoming more creative in business. In this course, participants will understand what encourages and discourages creativity, explore techniques for encouraging creativity individually or in their workgroup, and understand how to sell creative ideas within the organization.
Table Of Contents:
Welcome and Introductions
Learning Objectives and Agenda
MODULE 1: WHAT IS CREATIVITY AND HOW CAN YOU UNLEASH IT?
What Is Creativity?
Creativity Blocks and Blockbusters
Block #1: Negative Attitude
Block #2: Fear of Failure
Block #3: Excessive Stress
Block #4: Following the Rules
Block #5: Making Assumptions
Block #6: Over-Reliance on Logic
Block #7: Believing You Are Not Creative
MODULE 2: TECHNIQUES FOR IDEA GENERATION
Why Did You Lose Your Creativity?
Idea Generating Questions
Different Points of View
Split Brain Theory
Whole-Brain Problem Solving
Phases of Creativity
Using Metaphors and Analogies for Creative Problem Solving
MODULE 3: GROUP CREATIVITY
Creating a Creative Climate
Eight Ways to Increase Your Team's Creativity
PPC, Warm-Ups, and Forced Connections
MODULE 4: PUTTING CREATIVITY INTO PRACTICE AND CREATING A PLAN
Selling Your Creative Ideas
Strengthening Your Presentation
Creating a Plan
Learning Objectives Review