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Event Planning for Everyone
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Duration: One day Description: To be a successful event planner takes a special person with a combination of creative and organizational skills. Attention to detail is a must, as is generating theme ideas for the event, launching an effective marketing campaign, and, if necessary, dealing with the unexpected. EVENT PLANNING FOR EVERYONE helps you develop and organize your ideas for your next event with a variety of tools and checklists to help you keep track of all the necessary details, from developing a budget to selecting a location to writing a press release. This book helps you pull it all together and have fun in the process! Table Of Contents: Introduction Assess Your Knowledge of Event Planning Understand Event-Planning Duties Part 1: Developing an Overall Plan Thinking Like a Project Manager Determining the Purpose Taking the Lead Forming a Committee Generating Theme Ideas Summary Part 2: Organizing Assignments Outlining Major Tasks Using Forms to Stay on Track Organizing Documents Matching Tasks with People¿s Skills Understanding Personality Styles Different Personalities Can Cooperate Summary Part 3: Partnering with Vendors and Sponsors Learning the Lingo Negotiating with Vendo Developing Your Negotiation Skills Coming to Terms Putting It in Writing Soliciting Event Sponsors Emphasizing Benefits of Sponsorship Developing Sponsorship Prospects Summary 70 Part 4: Marketing Your Event Spreading the Word Attracting Attention with Marketing Designing a Logo Appealing to Your Target Audience Setting Up a Web Site Seeking Media Coverage Building Media Relationships Writing a Press Release Summary Part 5: Dealing with the Unexpected Preventing Problems from Occurring Coping on the Spot Recovering from Mishaps and Disasters Addressing Additional Considerations Summary Part 6: Reviewing Your Efforts Debriefing Promptly Giving Effective Feedback Compiling Event Evaluations Documenting Results Showing Appreciation to Your Team Summary Appendix Reproducible Forms Appendix to Part 1 Appendix to Part s Appendix to Part 3 Appendix to Part 4 Appendix to Part 5 Appendix to Part 6 Additional Reading |
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