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Influencing Others
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Duration: Self-study Description: Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness. Table Of Contents: Section 1: About Persuasion Definitions Self-Assessment The Difference Between Skills and Strategies Goal Setting Section 2: Identifying Resistance to Persuasion Examples of Persuasion Myth 1: All You Need Is to Know If an Audience Is with You Myth 2: All You Need Is a Clear Message Myth 3: Only Unfriendly Audiences Require Persuasion Myth 4: Persuasion Means Converting an Unfriendly Audience into a Supportive One Myth 5: Persuading and Informing Are Two Different Things Myth 6: It's Always Best to Rely on Statistics Section 3: Sources of Resistance of Persuasion The Critical Question to Ask Yourself Possible Sources of Resistance Myth 7: A Logical Argument Will Always Persuade an Audience Myth 8: Give People the Facts and They Will Act As You Would Like Them To Myth 9: Facts Are Facts Review: Identifying Sources of Resistance in Different Situations Section 4: Overcoming Resistance to Persuasion Overcoming Image Problems Overcoming Conflicting Audience Attitudes, Values, or Beliefs Overcoming Apathy or Skepticism Review: Three Cases Section 5: Final Review Nine Resolutions for Effective Persuasion |
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