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Business Research Business Research

ISBN-10: 1-56052-249-6
ISBN-13: 978-1-56052-249-2
Published: 
Price: $13.95 USD

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Duration:
Self-study

Table Of Contents:
Chapter 1: Research Basics
The Importance of Research
The Nature and Scope of Business Research
Ground Rules for the Business Researcher

Chapter 2: Using a Research Model
The Scientific Method
A Basic Model for Primary Research

Chapter 3: Observations Techniques
Observation in Research
Guidelines for Effective Observation
Specific Observation Techniques

Chapter 4: Surveys
Understanding Surveys
Preliminary Factors Necessary for Effective Surveys
How to Get a Random Sample
Questionnaire Design and Survey Administration
Survey Applications in Business Research

Chapter 5: Interview Techniques
The Interview Process
Interview Formats

Chapter 6: Experiments and Tests
Effective Tests and Experiments
The Game Is to Control the Variables
In Search of Validity and Reliability

Appendix: A Sample Research Instrument
Organizational Communication Questionnaire Survey